NATURIGIN Permanent Hair Colour – Light Ash Brown 5.2 | 100% Grey Coverage | Ammonia-Free

NATURIGIN Permanent Hair Colour – Light Ash Brown 5.2 | 100% Grey Coverage | Ammonia-Free

A permanent hair colour from NATURIGIN — the Danish organic hair colour brand. Shade 5.2 Light Ash Brown delivers a natural, cool ash brown tone developed with predominantly cool colour pigments that counteract and neutralise unwanted warm and reddish tones. The result is a cool, silky finish with no brassiness or red undertones. Formulated with certified organic botanical extracts. Free from ammonia and SLS. 100% grey coverage.

Shade profile: Light Ash Brown 5.2

Shade level 5 is a medium-dark brown — darker than a standard medium brown (level 6) but lighter than a dark brown (level 4). The .2 ash tone modifier means the formula is loaded with cool, blue-violet pigments that neutralise the warm orange and red tones that typically emerge during permanent colour development. The result is a cool, muted ash brown with no warmth or brassiness — ideal for anyone who wants a natural-looking brown without the reddish or golden tones common in standard permanent dyes.

Key actives and what they do

• Certified Organic Orange Extract — A natural antioxidant that protects the hair during the colour development process. Helps maintain hair integrity and shine during and after colouring.
• Certified Organic Lemon Extract — Brightens and adds luminosity to the finished colour result. Supports a clean, vibrant tone without artificial brighteners.
• Argan Oil — A deeply nourishing oil that penetrates the hair shaft to condition and smooth the cuticle during colour processing. Reduces the dryness and brittleness that can follow permanent colour treatments. Adds shine and improves manageability after colouring.
• Shea Butter — A rich emollient that coats and protects the hair during development, reducing colour-related damage and leaving hair soft and conditioned after rinsing.
• Ammonia-Free Developer — NATURIGIN uses a mild, ammonia-free developer that opens the hair cuticle gently to deposit colour without the harsh chemical smell and scalp irritation associated with conventional permanent dyes. Suitable for sensitive scalps.
• SLS-Free Formula — No sodium lauryl sulfate, which can strip colour and irritate the scalp. The SLS-free base is gentler on both the hair and scalp during the colouring process.

What to expect

A rich, cool ash brown result with full grey coverage. No reddish or golden undertones — the ash pigments neutralise warmth throughout the development process. Hair feels conditioned and looks shiny after rinsing, not dry or brittle as with conventional permanent dyes. The organic botanical extracts and argan oil leave the hair noticeably softer than standard permanent colour formulas. Colour lasts 4–6 weeks before roots require retouching.

Who it is for

• Anyone wanting a cool, ash brown tone without warmth or brassiness
• Anyone with grey hair wanting 100% coverage with a natural-looking result
• Anyone with a sensitive scalp who reacts to ammonia-based dyes
• Anyone wanting a permanent colour formulated with organic and natural ingredients

Who it is not for

• Anyone wanting a warm, golden, or reddish brown — the ash tone modifier actively neutralises warmth; choose a .3 (golden) or .4 (copper) shade instead
• Anyone wanting to go significantly lighter than their natural colour — permanent colour can darken or maintain tone but cannot lift significantly without bleach
• Anyone with a known allergy to hair dye ingredients — perform a patch test 48 hours before every use

By NATURIGIN. Made in Denmark. Certified organic extracts. Ammonia-free. SLS-free. For external use only. Perform a patch test before every use.