LaCoupe Orgnx Brazilian Keratin Complex Set – Shampoo, Conditioner & Masque

LaCoupe Orgnx Brazilian Keratin Complex Set – Smoothing Shampoo, Conditioner & Masque

A 3-product Brazilian keratin smoothing system from LaCoupe Orgnx, the Canadian natural haircare brand. Formulated with hydrolyzed keratin proteins, moringa seed oil, avocado oil, coconut oil, and cocoa butter to smooth, strengthen, and eliminate frizz. Designed to deliver salon-level smoothing results at home while maintaining and prolonging the life of Brazilian keratin treatments. Sulphate-free, paraben-free, and colour-safe throughout.

What’s in the set

• Smoothing Shampoo (300ml) — The first step. A gentle, sulphate-free cleanser formulated specifically to prolong the life of Brazilian keratin complex smoothing treatments. Cleanses without stripping the keratin bond, leaving hair smooth, stronger, and glossier with each wash.
• Smoothing Conditioner (300ml) — The second step. Intense conditioning and smoothing for curly, wavy, dry, or frizz-prone hair. Strengthens and seals the cuticle to lock out humidity for long-lasting, salon-smooth results. Apply from mid-lengths to ends after shampooing.
• Masque (150g) — The weekly intensive treatment. Designed for maintenance of Brazilian straightening styles. Deeply conditions, detangles, and reinforces the keratin bond. Use weekly or more frequently for hair that needs intensive repair.

Key actives across the system

• Hydrolyzed Keratin — The primary active. Keratin is the structural protein that makes up 95% of the hair fiber. Hydrolyzed keratin has been broken down into smaller molecules that can penetrate the hair cortex and bond to the internal structure — reinforcing the hair from within, reducing breakage, improving elasticity, and smoothing the cuticle surface. The result is progressively smoother, stronger, and more manageable hair with each use.
• Moringa Seed Oil — Rich in oleic acid, behenic acid, and antioxidants. Smooths the hair cuticle, reduces frizz, and provides a protective layer against environmental stressors including UV rays and humidity. Stable and non-oxidizing.
• Avocado Oil — High in oleic acid and vitamins A, D, and E. One of the few oils that penetrates the hair shaft rather than sitting on the surface. Nourishes from within, improves elasticity, and adds natural softness particularly effective for dry and damaged hair.
• Coconut Oil — High in lauric acid, which penetrates the hair cortex to reduce protein loss during washing — the primary cause of breakage in damaged or chemically treated hair.
• Cocoa Butter — A rich emollient that seals moisture into the hair shaft and smooths the cuticle surface. Adds a soft, non-greasy conditioning effect and a natural shine.

What to expect

Immediate: hair feels smoother, softer, and more manageable after the first complete routine. Frizz is visibly reduced and blow-drying time is noticeably shorter. With consistent use: progressive improvement in smoothness, strength, and manageability. The keratin complex builds with each wash — results improve over time. Particularly effective in the UAE’s humid climate where frizz and humidity-induced volume are persistent daily challenges.

Who it is for

• Anyone maintaining a Brazilian keratin or smoothing treatment who wants to prolong results
• Curly, wavy, or frizzy hair seeking a sulphate-free smoothing system
• Dry or damaged hair needing keratin reinforcement and deep conditioning
• Color-treated hair — sulphate-free and colour-safe throughout
• Gift buyers looking for a complete premium keratin haircare set

Natural haircare by LaCoupe Orgnx. Sulphate-free. Paraben-free. Colour-safe. Made in Canada.